This article originally made an appearance on Medium. If you google ‘how to launch a book’ or ‘how to improve your book sales’, you’ll find a plethora of resources suggesting from growing an email list for you to get early reviews to creating a street team. This is all wrong. Before you jump into pricing strategies or social media giveaways, you need to map out a whole business arrange for your reserve. Let’s face it, as an indie writer you are a business owner. A small business plan is the tool you use to understand how your book fits into the market, how it sticks out from other books like it and how best to share your book with interested readers.

As you begin to write on each subject, you may find contacts you previously missed, or opportunities that you hadn’t even considered. Your answers here will help guide you during every publication start to keep you as well as your team accountable to your goals. So, let’s begin! I recommend writing this section last as you’re effectively summarizing the whole business plan.

This section should answer fully the question “how come your book going to achieve success? Let’s begin with your brand’s background, sort of just like a job application for you and your book(s). Write out (as objectively as you possibly can) a brief history of your career as a writer. What genre(s) do you write in?

Why are you certified to create on these topics? What past awards have you received? How have past publications performed? Have you strike any key milestones like a bestseller list? If you’re a debut writer, you can include any road blocks you’ve overcome to begin to write, finish writing this written reserve and/or start the publishing process.

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Here you can detail the size, and characteristics of your market as well as the sector and current styles. A great sign of the is your genre and sub-genre. Take a look online at these categories to get a concept of just how many books already are out there. You know the summary of your genre Now, you can drill down into it. Are you in a niche genre? Think of specific keywords that may transcend your genre, but readers are actively searching for such as ‘strong heroine’ or ‘coming of age’. How open is your genre to new tales and new authors? Do you already have a hold in the forex market? If so, how large is your market share?

How many visitors can you have if every reader who reads in this genre read your publication? What annual revenue would you expect with 100% of the marketplace? Although you’re actually determining an entire customer bottom, try to visualize just one single person. Describe how your ideal reader fits into the world. Is your ideal customer female or male? How old is she? Where does she live? Exactly what does she do for work? What’s her educational background? Who is she buying for?